Turn Branding on Its Head : A Cheeseburger's Tale
Ever wondered what it would take to transform a humble cheeseburger into a branding sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his tried-and-true recipe is delicious , but he's desiring something more. He wants to make a statement in a world of sandwiches. That's w